CASE STUDY: BLUERIVER
About
Blueriver tour is a boat tour company that provides river transport services such as canoe, yacht, and mini yacht. Target customers are international tourists, businessmen, and politicians. After more than 7 years of operation, Blueriver has grown steadily through traditional travel agencies and wants to promote online to increase brand awareness and continue to grow sales.
SERVICES USED
CATEGORY
FMCG
Problem
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Blueriver is a famous brand in the field of waterway tourism, but there is no brand identity on online communication channels
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There is no specific marketing strategy to develop online channels
Fanpage and website are not well invested, incomplete content and a user-unfriendly interface -
The tourism industry is characterized by many different sets of customers (Vietnamese, foreigners, families, entrepreneurs ...), which lead to very different behaviors, Blueriver needs a multi-channel approach, tailored to each group.
Solution
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Develop an overall marketing strategy, ensure an appropriate approach from the beginning and use the budget optimally. Include:
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Market analysis
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Identify target customers and how to reach each customer group
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Budget planning and expected sales
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Roadmap for detailed implementation
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Website: Design a new website with the optimal interface for understanding information and booking tours
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Fanpage: Build content strategy and create new content for the fan page
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Implement marketing activities according to strategy. Analyze data and respond to Blueriver about the appropriate tour to boost online
Result
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After 3 months, Optimus brought about 300 lead interested in services and tours
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Profit from Facebook ads grows over 70% per month.