CASE STUDY
Madam Thu Ltd. is one of the pioneering companies specialized in providing quality cereals products entirely from organic - green - clean materials. In addition to enhanced current distribution channels, Madam Thu wants to invest in and expand online sales channels with the goal of autonomy for a retail channel and develop A'mint brand, creating a solid development foundation for the future
Problems
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A'mint has carried out marketing activities for a considerable amount of time but the results are not desirable
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High CPR (Cost Per Revenue) rate, if this rate is not improved, the business will face challenges
Content solution
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Develop a content strategy base on A'mint strategy
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Write post content to increase brand and products awareness, which help increase sales efficiency
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Reporting on content analysis to optimize fan page performance
Marketing solution
Marketing management, including:
- Restructuring the ads account
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Expanding marketing channels
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Detailed planning for advertising budgets monthly
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Daily optimization to achieve sales targets
Results
CPR (Cost per revenue) decreased from 31.75%
12%
After 1 month deployed marketing, total online sales increases by
40%
After 6 months implementing marketing activites
5,300
had inboxed for consulting and buying products