Small and medium-sized enterprises (SMEs) account for approximately 97% of all enterprises operating in Vietnam, contributing about 45% to GDP, 31% to government budget in total and attracting more than 5 million jobs. Every year in Vietnam there are more than 100,000 newly-established enterprises, but 9 out of 10 new businesses leave the market.

Good businesses contribute to economic growth and job creation while good products make people's lives better.

With that vision in mind, Optimus aims to provide cost-effective marketing services that help enterprises grow by delivering the right products to the right consumers.