CASE STUDY: KAHUNA HO TRAM
About
Kahuna Ho Tram Strip is a project located in the North of The Grand Ho Tram including 12 floors and 244 rooms, in which there are 164 one or two bedroom apartments, 8 penthouse apartments, and 44 high-class villas located close to the sea with an area of 218 to 223 m2
Problem
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The investor used to work with many other units but the result was not desirable. The expectation when working with Optimus is to execute leads generation campaign and ensure the leads' quality
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Kahuna has a website to present information, but the interface is not optimal for leads attracting
Solution
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Approaching potential customers through danhgiaxe.com forum, danhgiaxe.com is a community for reviewing, sharing information and experience different cars models
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Build the landing page and perform multi-channel marketing: SEM, Facebook, GDN
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Verify potential customer (Qualified Leads) via call center before transferring to the sales team
Result
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In 4 weeks, we have successfully attracted 260 qualified leads from Optimus marketing channel, 2 of which had been successfully converted to 2 large apartments contracts and dozens of apartments were being negotiated