AeonEshop

+50%

more orders within 2 months, making up 38% of AEON's total online orders

Industry

Retail, E-commerce

Services used

Tracking System Setup

Marketing

AEON is Japan's largest retail group. It entered Vietnam in 2014 and has more than 4 shopping malls in major cities.

Alongside traditional retail, AEON wanted to grow its market share online through its website, AeonEshop.

The problem

AEON had worked with several agencies, but marketing results fell short of expectations

Data tracking was incomplete and inaccurate

Optimus took over online marketing and rebuilt the channels from scratch (messages, audiences, campaign setup)

Audited all tracking code and worked with Aeon's tech team to reinstall it correctly