How does Optimus allocate the budget and estimate results?

Optimus looks at your business model, product type, customer segment and current needs to advise on how to allocate your budget for the best sales results. Optimus's estimates are based on industry or product averages, and on similar customer groups Optimus has run campaigns for before.

Does Optimus guarantee results?

After a 1-month trial to build up historical data, Optimus uses that data to commit to monthly KPIs.

When do I need the Marketing Strategy service?

Use it if you: • Have an average budget of 50 million VND/month or more• Need to run marketing on 2 or more channels (Google, Facebook, Instagram, Zalo, etc.)

Marketing Strategy

The problem

Agencies often advise only on communications or focus on a few marketing channels, with no overall strategy across all channels and platforms (web, app).

There is no implementation roadmap that fits the business's short-term needs and its long-term goals.

Optimus's solution

Optimus understands that every marketing channel has its own strengths, weaknesses and role (some channels win new customers, others keep existing ones), and each suits a different stage of a business. In the long run, you need a strategy to grow the share of sales from channels that are sustainable and low-cost (such as your website, SEO and email marketing).

So Optimus provides an all-round solution that combines the right channels to meet both your short-term sales goals and your long-term sustainable growth.

Note: A marketing strategy only makes sense if you:

Have an average budget of 50 million VND/month or more
Need to run marketing on 2 or more channels (Google, Facebook, Instagram, Zalo, etc.)

Scope of work

Product analysis

Learn about your products and your company's current situation

Market research

Research your industry and

main competitors

A detailed 6-month
marketing plan

Target customers

Key messages

Channel selection and channel strategy

Implementation roadmap

Estimated cost and results (revenue, orders)

Timeline

2 weeks

Cost

20 million VND

Process

Optimus builds an all-round strategy, covering every task, the cost and the expected results.

When it comes to execution, you can carry out part or all of the strategy, and do it yourself or hand it to Optimus.

Sign the contract, pay 50% upfront

We gather detailed information about your business

Market research & Strategy building

Strategy presentation

Revisions based on your feedback

Strategy sign-off and acceptance