300 loyal customers
after just 2 months
Industry
F&B
Services used
Marketing
Lilliput Kids Cafe
Lilliput is a Korean kids' cafe with more than 70 locations in Korea and 8 other countries, and a favorite with young families on weekends and in their free time.
This is Lilliput's first location in Vietnam. Lilliput wanted to use online channels to reach more families and get them to know and visit the cafe
The problem
Lilliput is a well-known brand in Korea but unfamiliar to most Vietnamese. The Korean and Vietnamese markets are also very different, so little of its marketing experience in Korea applied in Vietnam
It needed to reach customers of several nationalities: Vietnamese, Korean and Western.
Optimus's solution
Ran Facebook ads to reach potential customers interested in Lilliput's services, targeting by gender, age, interests, location and behavior.
Built bilingual Fanpage content focused on Lilliput's strengths, and adjusted it based on customer engagement to stay close to the topics they cared about.
Invested in beautiful, professional photos of the space, activities and food, so customers could get a feel for Lilliput's quality and come to experience it.
Results
A successful opening, with big crowds that kept growing in the following weeks. On weekends the cafe is always full
Alongside a steady flow of Korean and Western customers, the number of Vietnamese customers has grown steadily
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