70%+ growth
in profit from Facebook Ads every month
+ 300 lead
3 months after Optimus started the service
Industry
Travel
Services used
Website Optimization
Marketing
Blueriver
Blueriver Tour provides river transport by canoe and yacht, and sells yachts. Its main customers are international tourists, business people and officials. After more than 7 years in business, Blueriver had grown steadily through traditional travel agencies (TAs) and wanted to push online to raise brand awareness and keep growing sales.
The problem
A well-known brand in river tourism, but with little brand awareness on online channels
No specific marketing strategy for growing online
Neither the fanpage nor the website had been invested in: content was incomplete and the design was not customer-friendly.
Tourism serves very different customer groups (Vietnamese, foreigners, families, business people...), whose behavior also differs widely, so it needs a multichannel approach tailored to each group.
The solution
Built an all-round marketing strategy to get the approach right from the start and use the budget well. It covered:
Market analysis
Target customers and how to reach each group
Budget planning and expected sales
A detailed implementation roadmap
Website: designed a new website optimized for finding information and booking tours
Fanpage: built a content strategy and created new content for the fanpage
Ran marketing activities according to the strategy. Analyzed the data and told Blueriver which tours to push online
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