Website

The problem

The website had been running for a long time and had many UI/UX and performance issues, but no in-house specialist to analyze and fix them

Information on the site was poorly laid out, so customers might need many steps to find the show they wanted to see.

Structure and user flow were inconsistent between mobile and desktop

Not compatible with many devices

Unusually low conversion rate on mobile (iOS)

Optimus's solution

Reviewed the structure and checkout flow across devices (mobile + desktop)

• Website structure (header, footer, URL structure)

• Existing links between pages

• Checkout flow

Proposed UI/UX changes to increase the website's conversion rate

Content optimization:

• Proposed changes to article structure

• Researched keywords and added content and features to persuade readers to buy tickets

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Performance marketing

The problem

Online marketing was only ticking over and not using the full potential of online channels

The share of sales from online channels needed to grow

The customer base needed to expand

Optimus's solution

Planned and created content around popular travel search terms, such as sights, food and entertainment, in the places where Lune holds its shows, to build and make use of SEO traffic

Combined this with SEM to drive traffic from those keywords to the website, promoting the shows to both domestic and international tourists.

Proposed show videos combined with attractive promotions to reach more people through digital channels (Facebook, GDN).