Effective
Digital Marketing services

When looking for a marketing agency, you've probably noticed that some offer marketing services, others digital marketing, and others online marketing or performance marketing. So how do these terms differ?Digital marketing: mainly refers to marketing that uses digital technology, both online and offlineOnline marketing: a branch of digital marketing that covers marketing in online environments (Google, Facebook, TikTok...). For most businesses this is the largest branch and takes the biggest share of the budget today. That is why many people treat digital marketing and online marketing as the same thing, but they are 2 different conceptsPerformance marketing: a branch of online marketing that measures success by business results (revenue, number of orders), unlike older online marketing, which was measured mainly by branding metrics (views, engagement...)Of these 3 terms, digital marketing is the most widely used, so Optimus uses it from here on since it is familiar to most people.

Digital marketing covers many channels: Google, Facebook, Instagram, Zalo, TikTok, LinkedIn, e-commerce marketplaces (Shopee, Tiki, Lazada)... Each channel has its own characteristics, strengths and weaknesses. For most businesses, the 2 main channels are:Facebook ads: Facebook ads suit products that rely on visuals to attract attention and inspire purchases, such as fashion, cosmetics, furniture and travel. Facebook also helps raise brand awareness and engagement, widening the top of the funnel to attract new customersGoogle: covers SEO and Google Ads, and suits products with specific keywords and search demand, such as phones, tech devices, machinery, technical equipment and services. Google's advantage is that it targets potential customers precisely by keyword. SEO usually sits at the top of the funnel, while Google Ads sits at the bottom (closer to the purchase decision)

In most cases, the right way to roll out digital marketing is step by step:Plan a test with a small budgetRun it and test the message, design, audience, product and promotion. Optimize for CPL (cost per lead) and CIR (cost/income ratio)Make sure operations run smoothly: customer consultations, closing orders, order processing, delivery, support & customer careOnce the test succeeds (a suitable CIR and stable operations), gradually increase the budget to scale orders and revenueIf your strategy is to move fast with a large budget from the start (over 100 million VND/month), winning market share first and optimizing costs later, you should build a thorough marketing strategy that fits, to give yourself the best possible chance of success.One important point: marketing alone is not enough for digital marketing to succeed. It needs the coordination and support of many other teams, such as merchandising, sales, warehousing and logistics, customer care and accounting.

With these strengths, a well-run, systematic A/B testing program can also give a business valuable insights into messages, audiences, key visuals, products and promotions, which can significantly improve its future marketing.

Digital marketing has clear advantages over traditional marketing: it is fast to launch, low-cost, measurable, and lets you keep optimizing content, design, promotions and more for the best results.

Successful digital marketing brings more new customers and grows the business's total revenue, rather than just shifting offline revenue online, with a reasonable marketing cost to revenue ratio (CIR).And new customers from marketing channels come back to buy again and refer new customers to the business.

Depending on your product and goals, you may or may not need a website.If you only need a place to sell, your products are low-priced and don't need much consultation, selling on Shopee or Facebook may be enough.On the other hand, if your products are high-value and customers need a lot of information and advice before buying, a website lets you provide that information and builds customer trust in your brand.Building a landing page is another option that saves time and is almost as effective as a website.