In Integrating AI (Claude) with Zoho CRM, Optimus showed what AI can do when it connects directly to Zoho. This post covers the connection itself in detail: how many ways there are, how to set each one up, where the limits are, and how to get AI to answer accurately while using tokens efficiently.

This article introduces ways to use AI to retrieve, analyze and update data in Zoho CRM, helping users reduce repetitive actions, improve productivity and make decisions faster.

In a highly competitive market, high-quality customer service is no longer just a plus, it is a strategic advantage. A professional ticket management system helps businesses respond quickly, reduce errors and give customers a positive experience. Zoho Desk is seen as one of the standout solutions thanks to its reasonable cost, high customizability and complete feature set, especially compared with competitors such as Zendesk and Jira Service Management.

YouTube and Shopee take on the giant TikTok directly, introducing an online shopping service called YouTube Shopping. Recently...

Optimus recently had the honor of receiving the Digital Marketing Excellence award, recognizing outstanding achievement by a Zoho Partner in using digital marketing effectively to help drive impressive sales growth, at Zoho Inspire 2024. This award means a great deal to us. Optimus started as a digital marketing company. Three years ago, we expanded our business by launching Zoho software implementation services. This award demonstrates our remarkable progress in Zoho impleme

This post shows you how to use the TikTok Top Ads website to check ads from other TikTok channels and what you can learn from them. 1. What is TikTok Top Ads? TikTok Top Ads is a library of advertising resources used in TikTok ad campaigns. It helps you discover more interesting ideas for creating effective promotional campaigns. 2. How to use TikTok Top Ads Step 1: Visit https://ads.tiktok.com/ Step 2: Select the categories you want to search, such as Region, Industry, Objec

Instagram has announced that it will focus on "Views" as its main metric instead of traditional follower or like counts. Specifically, the changes are: "Views" will become the main metric for photos, carousels and Stories In Insights, IG will add a "Views" icon in place of "Plays" and other metrics. This icon will replace "Accounts reached", "Accounts engaged", "Interactions" and "Watch time". "Impressions", previously used for content other than short videos, will only be tr

Contents What is Opportunity Score? How does Meta calculate Opportunity Score for an ad account? Does Opportunity Score accurately reflect ad performance? Where can you find Opportunity Score? 1. What is Opportunity Score? Opportunity Score actually reflects the potential to apply delivery recommendations to your ads. It is rated on a scale from 0 to 100 and shows the overall optimization level of campaigns, ad sets and ads. 2. How does Meta calculate Opportunity Score for an

From July 15, 2024, Facebook will stop supporting “detailed targeting exclusions” in advertising. However, this removal only concerns detailed targeting (such as interests and demographics). You can still exclude remarketing lists. Facebook says this change will improve ad performance. A recent test showed an average cost per conversion of <22.6% without detailed targeting exclusions compared with using detailed targeting exclusions. Contents What are detailed targeting exclu

Most YouTube tutorials about software and apps are in English. If you want to read Vietnamese subtitles, follow these steps: Click CC to turn on captions (if you haven't already) Click the gear icon and select Subtitles/CC Scroll down, select Auto-translate, then select Vietnamese That's it. You can now view Vietnamese subtitles

Since late 2022, artificial intelligence (AI) in general, and ChatGPT in particular, have reached a wider range of users. Understanding AI and knowing how to use it has now become an essential skill for people working in many fields. Put simply, AI works like this: you provide input, and AI generates a result based on that information. However, to ensure quality and meet your expectations, that input needs to be organized and written methodically. Drawing on materials from Ha

The Smile accounting and tax agency: company registration, full-package accounting and bookkeeping review for 1,000+ businesses (ad in Vietnamese) Business information The Smile specializes in business formation and full-service accounting, and holds 4 professional practice certificates recognized by the Ministry of Finance and the General Department of Taxation. With more than 16 years of experience, its experienced specialists have served over 1,000 businesses. The Smile fo

On December 27, 2023, after 2 years as a Zoho Partner, Optimus officially qualified to be featured on Zoho's website. This milestone demonstrates Optimus's consulting and implementation capabilities, impressive growth in customer numbers and revenue, and customer satisfaction with its services. It is the result of 2 years of research, partner registration, training, marketing, consulting and implementation. Optimus is deeply grateful to the customers who have trusted and supp

In this post, Optimus explains how to set up the essential Assets that appear in ads. You should create all these extensions to make your ads more striking and informative. Contents 1. Sitelink 2. Callout 3. Call 4. Other extensions General instructions Go to Assets and select the + sign to add the extension you want 1. Sitelink Sitelinks appear beneath the main ad as short text snippets that take users to pages on your website when clicked. Go to Assets, select Sitelink and

TikTok prohibits the sale of certain types of products to maintain a safe community. In this post, Optimus reviews restricted products on TikTok Shop to help sellers consider what to sell on this popular platform. Contents Firearms, ammunition and weapons Dangerous items Human body parts Animals and related products Protected wildlife and plants Adult products and services Discriminatory and offensive products Stimulants, addictive substances, drugs and related illegal paraph

In this post, Optimus introduces Audience Insights, a new tool in TikTok Ads Manager that helps advertisers better understand their target audiences on TikTok. Like Facebook's Audience Insights, it provides aggregated information on TikTok users' interests, behavior and other characteristics to optimize advertising results and find ways to scale. Audience Insights also lets advertisers filter by interests, engagement with hashtags and creators, and explore custom audience opt

When you submit an ad and it gets rejected, the first thing to do is understand why. You can then edit your TikTok ad and resubmit it for review. If you cannot edit the TikTok ad or feel it was rejected by mistake, you can request a review of the decision by clicking Advertiser Support. Below, Optimus lists some common errors that can cause ad rejection for your reference: 1. Intellectual property violations in TikTok ads Avoid using unauthorized elements in your TikTok ads a

PROBLEM Each employee's knowledge and experience are essentially a form of data and algorithms. The more experienced someone is, the more varied their data and the more optimized their algorithms for planning, decision-making, execution and so on. The problem with traditional operations is that this accumulated knowledge and experience stay in each person's head, like closed-source software. They are hard to share and cannot readily be passed on. Some experience can still be

Recently, Meta updated its automatic Facebook ad optimization feature. When you apply Advantage+ creative in Ads Manager, your images and videos are automatically optimized into versions your audience is more likely to engage with. Different creative optimizations may be available depending on your chosen ad format or placement. 1. Optimizations for the single image or video format 1.1 Standard enhancements Standard enhancements include image templates, visual touch-ups, text

In this post, Optimus shows you the easiest, most convenient way to set up payments in Google Ads. 1. Set up Google Ads billing details Step 1: Go to Tools and settings > Billing and select Summary Step 2: Enter the information needed to set up payments, including: - Billing country - Account type (individual or business) - Name and address - Choose how you pay (manual or automatic payments) - Payment method (the minimum amount you must add to your Google Ads account is 160,0