Instagram Makes Views the Main Metric Across Content Formats
Instagram has announced that it will focus on "Views" as its main metric instead of traditional follower or like counts.
Specifically, the changes are:
"Views" will become the main metric for photos, carousels and Stories
In Insights, IG will add a "Views" icon in place of "Plays" and other metrics. This icon will replace "Accounts reached", "Accounts engaged", "Interactions" and "Watch time".
"Impressions", previously used for content other than short videos, will only be tracked and displayed in other tools such as Meta Ads Manager, and will no longer appear in Insights.
How will Views be measured?
Views will measure the number of times a short video is played or replayed, as well as the number of times any content format appears on a user's screen.
This change will give users a consistent metric to measure performance on Instagram and help them better understand content performance, regardless of format.
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