Digital Marketing

YouTube and Shopee take on the giant TikTok directly, introducing an online shopping service called YouTube Shopping. Recently...

Optimus recently had the honor of receiving the Digital Marketing Excellence award, recognizing outstanding achievement by a Zoho Partner in using digital marketing effectively to help drive impressive sales growth, at Zoho Inspire 2024. This award means a great deal to us. Optimus started as a digital marketing company. Three years ago, we expanded our business by launching Zoho software implementation services. This award demonstrates our remarkable progress in Zoho impleme

This post shows you how to use the TikTok Top Ads website to check ads from other TikTok channels and what you can learn from them. 1. What is TikTok Top Ads? TikTok Top Ads is a library of advertising resources used in TikTok ad campaigns. It helps you discover more interesting ideas for creating effective promotional campaigns. 2. How to use TikTok Top Ads Step 1: Visit https://ads.tiktok.com/ Step 2: Select the categories you want to search, such as Region, Industry, Objec

Instagram has announced that it will focus on "Views" as its main metric instead of traditional follower or like counts. Specifically, the changes are: "Views" will become the main metric for photos, carousels and Stories In Insights, IG will add a "Views" icon in place of "Plays" and other metrics. This icon will replace "Accounts reached", "Accounts engaged", "Interactions" and "Watch time". "Impressions", previously used for content other than short videos, will only be tr

Contents What is Opportunity Score? How does Meta calculate Opportunity Score for an ad account? Does Opportunity Score accurately reflect ad performance? Where can you find Opportunity Score? 1. What is Opportunity Score? Opportunity Score actually reflects the potential to apply delivery recommendations to your ads. It is rated on a scale from 0 to 100 and shows the overall optimization level of campaigns, ad sets and ads. 2. How does Meta calculate Opportunity Score for an

From July 15, 2024, Facebook will stop supporting “detailed targeting exclusions” in advertising. However, this removal only concerns detailed targeting (such as interests and demographics). You can still exclude remarketing lists. Facebook says this change will improve ad performance. A recent test showed an average cost per conversion of <22.6% without detailed targeting exclusions compared with using detailed targeting exclusions. Contents What are detailed targeting exclu

Since late 2022, artificial intelligence (AI) in general, and ChatGPT in particular, have reached a wider range of users. Understanding AI and knowing how to use it has now become an essential skill for people working in many fields. Put simply, AI works like this: you provide input, and AI generates a result based on that information. However, to ensure quality and meet your expectations, that input needs to be organized and written methodically. Drawing on materials from Ha

The Smile accounting and tax agency: company registration, full-package accounting and bookkeeping review for 1,000+ businesses (ad in Vietnamese) Business information The Smile specializes in business formation and full-service accounting, and holds 4 professional practice certificates recognized by the Ministry of Finance and the General Department of Taxation. With more than 16 years of experience, its experienced specialists have served over 1,000 businesses. The Smile fo

In this post, Optimus explains how to set up the essential Assets that appear in ads. You should create all these extensions to make your ads more striking and informative. Contents 1. Sitelink 2. Callout 3. Call 4. Other extensions General instructions Go to Assets and select the + sign to add the extension you want 1. Sitelink Sitelinks appear beneath the main ad as short text snippets that take users to pages on your website when clicked. Go to Assets, select Sitelink and

TikTok prohibits the sale of certain types of products to maintain a safe community. In this post, Optimus reviews restricted products on TikTok Shop to help sellers consider what to sell on this popular platform. Contents Firearms, ammunition and weapons Dangerous items Human body parts Animals and related products Protected wildlife and plants Adult products and services Discriminatory and offensive products Stimulants, addictive substances, drugs and related illegal paraph

In this post, Optimus introduces Audience Insights, a new tool in TikTok Ads Manager that helps advertisers better understand their target audiences on TikTok. Like Facebook's Audience Insights, it provides aggregated information on TikTok users' interests, behavior and other characteristics to optimize advertising results and find ways to scale. Audience Insights also lets advertisers filter by interests, engagement with hashtags and creators, and explore custom audience opt

When you submit an ad and it gets rejected, the first thing to do is understand why. You can then edit your TikTok ad and resubmit it for review. If you cannot edit the TikTok ad or feel it was rejected by mistake, you can request a review of the decision by clicking Advertiser Support. Below, Optimus lists some common errors that can cause ad rejection for your reference: 1. Intellectual property violations in TikTok ads Avoid using unauthorized elements in your TikTok ads a

Recently, Meta updated its automatic Facebook ad optimization feature. When you apply Advantage+ creative in Ads Manager, your images and videos are automatically optimized into versions your audience is more likely to engage with. Different creative optimizations may be available depending on your chosen ad format or placement. 1. Optimizations for the single image or video format 1.1 Standard enhancements Standard enhancements include image templates, visual touch-ups, text

In this post, Optimus shows you the easiest, most convenient way to set up payments in Google Ads. 1. Set up Google Ads billing details Step 1: Go to Tools and settings > Billing and select Summary Step 2: Enter the information needed to set up payments, including: - Billing country - Account type (individual or business) - Name and address - Choose how you pay (manual or automatic payments) - Payment method (the minimum amount you must add to your Google Ads account is 160,0

TikTok introduces a new Ads Manager feature that lets brands serve ads in TikTok search results. With Search Ads Toggle, brands can extend campaign reach to high-intent users searching for information related to their business, driving engagement and revenue. 1. What is Search Ads Toggle? Search Ads Toggle helps reach users searching for specific terms related to your products or services. Search ads appear as "Sponsored" content in different positions on the search results p

Recently, TikTok completed changes to targeting in Ads Manager, specifically: 1. Start with broad targeting TikTok considers broad targeting the most effective solution. However, broad targeting does not mean distributing ads indiscriminately. It gives TikTok more freedom to find the users best suited to see your ads. 2. Explore manual controls when needed Although TikTok recommends that advertisers start with broad targeting, there are situations where advertisers should exp

To see more detail about your ad campaign performance, Facebook has added custom metrics using various calculations...

According to Google's report, the car shopping journey keeps changing and is gradually moving to digital platforms. 79% of new car buyers used search engines to find information and based their purchase decisions on it. To better support this shift to digital car shopping, vehicle ad campaigns created through Smart Shopping campaigns will automatically be upgraded to the new Performance Max campaigns. This change lets automotive advertisers reach customers at more touchpoints

Recently, Meta introduced Imagine, a free AI image generator with a simple, easy-to-use interface consisting of just a text box, to compete with major technology players such as Stable Diffusion, DALL-E 3 and Midjourney. Generating these AI images requires a Meta account, which can be imported from your existing Facebook or Instagram account. The resulting images measure 1280×1280 pixels and are saved in JPEG format. The standalone Imagine with Meta AI website: https://imagin

Contents New YouTube AI tools for advertisers Benefits of YouTube's new AI tools Tips for using YouTube's new AI advertising tools 1. New YouTube AI tools for advertisers - Spotlight Moments: New AI technology can identify trends and popular content around major events to find brand sponsorship opportunities. For example, if a brand sells sports equipment, Spotlight Moments identifies trending sports videos and helps the brand connect with their creators to sponsor them. - Ex