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How to Use TikTok Top Ads to View Competitors' TikTok Ads

duyenvan
Sep 9, 2024
1 min read

This post shows you how to use the TikTok Top Ads website to check ads from other TikTok channels and what you can learn from them.



1. What is TikTok Top Ads?

TikTok Top Ads is a library of advertising resources used in TikTok ad campaigns. It helps you discover more interesting ideas for creating effective promotional campaigns.


2. How to use TikTok Top Ads

Step 2: Select the categories you want to search, such as Region, Industry, Objective, Ad published date, Ad language, Ad format or Likes.


For example: Select Region (Vietnam), Industry (Cosmetic), Ad published date (Last 30 days) and Ad language (Vietnamese) > The results show which competitors are running ads and which products they are advertising.


TikTok Top Ads dashboard filtered to Vietnam and the cosmetics industry
TikTok Top Ads dashboard filtered to Vietnam and the cosmetics industry

Step 3: Select any ad to see its details, such as:

  • Ad performance (Likes, comments, shares, CTR...)

  • Interactive time analysis (CTR, CVR, Clicks, Conversion...)


Ad details in TikTok Top Ads: region, industry, likes, comments, shares, CTR and budget
Ad details in TikTok Top Ads: region, industry, likes, comments, shares, CTR and budget

Step 4: Use competitors' advertising videos as references for producing content, depending on how well they fit your objectives.


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