-19.75% cost per revenue
CPR (cost per revenue), down from 31.75% to 12%
+5,300 people
messaged for advice and bought products after 6 months of marketing
+40%
total online sales after 1 month of marketing
Industry
FMCG
Services used
Marketing
Amint Vietnam
Madam Thu Co., Ltd. is a pioneer in quality cereal products made entirely from organic, green and clean ingredients. Alongside expanding its distributor channels, Madam Thu wanted to invest in and grow online sales, with the goal of owning a retail channel and building its brand as a solid foundation for future growth
The problem
The company had been marketing for quite a while without seeing results in sales
Its CPR (cost per revenue) was high, and the business would struggle unless it improved.
Content solution
Built a content strategy that fits A'mint's growth goals
Wrote monthly posts to raise brand and product awareness and improve sales
Produced monthly content analysis reports to improve the fanpage's performance.
Marketing solution
Took over the marketing, including:
Restructuring the ad accounts
Expanding marketing channels
Planning the ad budget month by month
Optimizing daily to hit sales targets
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