How to Add Extensions (Assets) in Google Ads
In this post, Optimus explains how to set up the essential Assets that appear in ads. You should create all these extensions to make your ads more striking and informative.
Contents
General instructions
Go to Assets and select the + sign to add the extension you want
1. Sitelink
Sitelinks appear beneath the main ad as short text snippets that take users to pages on your website when clicked.
Go to Assets, select Sitelink and fill in the required information, such as Sitelink text, Description line 1 & 2 and Final URL
Note: For better performance, create at least 4 Sitelinks per campaign
2. Callout
A callout extension lets you add notes and extra messages to your ads to attract customers and improve ad performance.
Go to Assets, select Callout and enter your content in Callout text
3. Call
A call extension displays a phone number in your ad so customers can call directly without visiting your website or searching for other contact details.
Go to Assets, select Call and enter your business's Phone number.
4. Other extensions
- Promotion: An online advertising feature that lets advertisers display information about promotions, offers or discounts directly in ads.
- App: An extension suited to businesses with their own apps that want more people to discover and download them. You often see this extension when searching for e-commerce platforms (Shopee, Lazada, Tiki...) or brands such as Traveloka, Booking and Agoda...
- Location: Displays business information, including an address, phone number and map with directions, so customers can find their way to or contact the business directly.
Note: To use a Location Extension, link your Google Ads and Google My Business accounts. If you have administrator access to both accounts, you can easily link them. If different users manage the accounts, however, you will need to send a linking request to connect the two accounts and use the Location Extension.
In this post, Optimus has shared the types of Assets in Google Ads. We hope this helps you better understand Google Ads extensions and apply them yourself to improve your ads' Quality Score.
If you are looking for marketing services, connect with Optimus's professional team today.
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