A Traditional Business's Breakthrough Journey with a Digital Marketing Strategy
Business information
The Smile specializes in business formation and full-service accounting, and holds 4 professional practice certificates recognized by the Ministry of Finance and the General Department of Taxation. With more than 16 years of experience, its experienced specialists have served over 1,000 businesses.
The Smile focuses on modernization through digital marketing strategies and technology solutions to bring convenience and quality to customers.
Challenges and the Need for Transformation
In today's digital age, transformation is inevitable, and tax accounting businesses face their own particular challenges. A competitive market, complex procedures and constantly changing tax laws call for creative, effective solutions to survive and grow.
Digital Marketing Strategy: A Leap Toward Success
1. Building a Professional Website
The first thing The Smile did with advice from Optimus was build a professional website. A user-friendly interface and website optimization for better search engine performance are important factors in attracting and retaining customers.
2. Quality Content
Next, developing a core content strategy aimed at providing useful knowledge helped the business build credibility and trust. Informative accounting and tax guides not only helped existing customers but also attracted new target customers.
3. Expanding Online Advertising Channels
Using online advertising strategies, including Google Ads and social media advertising, the business increased brand awareness and attracted new traffic.
Actual Results
1. Increasing Customer Numbers
The most striking result was a sharp increase in new customers. The digital marketing strategy not only attracted a large number of customers but also delivered an impressive rise in sales conversions.
In the first 3 months of implementing the marketing strategy, The Smile recorded 50% sales growth from customers signing up for company formation and accounting services.
2. Improving Work Efficiency
By using modern technology platforms, The Smile reduced information-processing time and improved work efficiency. This not only helped retain existing customers but also created opportunities to expand services.
Many customers preparing company formation documents and procedures have been exhausted by barriers such as:
Service prices varying by as much as several million VND
Too much complex, unofficial information about procedures and documents
Unprofessional consulting providers
With the new business formation page interface, customers now need only 5 minutes and 2 simple actions: enter their name and phone number, and choose service packages to suit their budget. They can easily order company formation services online without spending time reading too much information or remembering complicated fees.
The Smile continued to improve its conversion rate, tripling it by optimizing its landing page and advertising messages across communication channels in just the first year.
The new interface introduced in late 2023 also improved conversion rates by more than 25% compared with the old interface. This contributed to 30%–50% annual growth in recorded leads from 2020 to 2023
3. Effective Customer Service
Digital marketing campaigns and a focus on service quality created a base of loyal customers. Customers not only used the services but also became active brand ambassadors.
Reflection and Lessons
This case study clearly demonstrates the power of a digital marketing strategy in driving success for a tax accounting business. It not only makes information and services easier for customers to access but also opens new opportunities to optimize business processes and build close customer relationships. This is a valuable lesson for other businesses, confirming that digital transformation is more than a trend: it is a key to success.
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