Facebook Removes Detailed Targeting Exclusions from Facebook Ads

From July 15, 2024, Facebook will stop supporting “detailed targeting exclusions” in advertising. However, this removal only concerns detailed targeting (such as interests and demographics). You can still exclude remarketing lists.

Facebook says this change will improve ad performance. A recent test showed an average cost per conversion of <22.6% without detailed targeting exclusions compared with using detailed targeting exclusions.

Contents

1. What are detailed targeting exclusions?

2. What alternative exclusion methods are available?

1. What are detailed targeting exclusions?

Detailed targeting exclusions let advertisers exclude specific audiences from seeing their ads. This is useful for businesses that want to avoid showing ads to people outside their target audience or to spam and clone accounts that affect their advertising.

2. What alternative exclusion methods are available?

• Custom Audience exclusions: let advertisers upload a list of people to exclude from their ads.

• Label customers who send spam messages so Facebook can classify them > Link

• Set up keywords to prevent spam comments on your Facebook Page > Link

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