How to Create Custom Metrics in Facebook Ads Manager Reports

To see more detail about your ad campaign performance, Facebook has added the ability to create custom metrics using various calculations and formulas. In this post, Optimus shows how to create these custom metrics easily in Ads Manager.

Step 1: Open your Ads Manager, click Columns and select Customize Columns.

Step 2: On the right, select Create Custom Metric. Here, you can create a custom metric combining existing metrics with a mathematical formula.

After selecting Create Custom Metric, a dialog appears as shown below.

Here, you can create a custom metric with a mathematical formula.

For example, I want to view CIR, the ratio of advertising costs to total revenue generated by the ad campaign, so I use this formula:

CIR = Amount spent / Purchases conversion value

Then I fill in the fields below, such as:

- Name: Give the metric a name

- Format: Number, percentage or currency

- Description: Describe the metric

- Who can access this: Choose who can access this metric

Step 3: To finish, select Create Metric.

Optimus hopes this post helps advertisers easily create custom metrics in Facebook Ads Manager reports. Keep reading Optimus for more. If you are interested in Optimus's services, you can view them here.

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