The article below from Test With TikTok encourages advertisers to test two of the most common and important metrics for measuring the success of a brand-building campaign on TikTok: Reach and Frequency. Contents What are Reach and Frequency? When are Reach and Frequency used? Some benefits of using Reach and Frequency The most effective case study tested by TikTok 1. What are Reach and Frequency? - Reach is the number of users an ad can reach or be shown to. For a brand aware