In this post, Optimus introduces Audience Insights, a new tool in TikTok Ads Manager that helps advertisers better understand their target audiences on TikTok. Like Facebook's Audience Insights, it provides aggregated information on TikTok users' interests, behavior and other characteristics to optimize advertising results and find ways to scale. Audience Insights also lets advertisers filter by interests, engagement with hashtags and creators, and explore custom audience opt