CHIẾN LƯỢC MARKETING

Đây có phải là vấn đề của bạn

Đối tác chỉ tư vấn truyền thông hoặc chỉ tập trung vào một số kênh marketing, không có chiến lược tổng thể cho tất cả các kênh hoặc các nền tảng (web, app).

Không có lộ trình triển khai để phù hợp với nhu cầu ngắn hạn cũng như đáp ứng mục tiêu dài hạn của doanh nghiệp.

Giải pháp của Optimus

Optimus hiểu rằng mỗi kênh marketing đều có điểm mạnh, điểm yếu, vai trò khác nhau (có kênh để tìm khách hàng mới, có kênh để giữ chân khách hàng cũ) và phù hợp với từng giai đoạn của doanh nghiệp.Về dài hạn, cần có chiến lược để tăng tỉ trọng đóng góp doanh số của những kênh có tính bền vững cao và chi phí thấp (như website, SEO, email marketing…).

Vì vậy, Optimus cung cấp giải pháp tổng thể, sử dụng, phối hợp 1 cách phù hợp các kênh để đáp ứng nhu cầu tăng doanh số ngắn hạn và tăng trưởng bền vững về dài hạn của doanh nghiệp.

Lưu ý: Chỉ nên làm chiến lược marketing nếu:
  • Có ngân sách trung bình từ 50 triệu/tháng

  • Có nhu cầu chạy marketing từ 2 kênh trở lên (các kênh marketing: Google, Facebook, Instagram, Zalo…)

Phạm vi công việc

​Phân tích sản phẩm

Tìm hiểu về sản phẩm, tình trạng hiện tại của công ty

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Nghiên cứu thị trường

Nghiên cứu về ngành và

các đối thủ chính

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Lập kế hoạch marketing
cụ thể trong 6 tháng

Bao gồm

Khách hàng mục tiêu

Thông điệp truyền thông

Chọn kênh và chiến lược kênh

Lộ trình triển khai

​Ước tính chi phí và hiệu quả (doanh thu, đơn hàng)

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Thời gian thực hiện

2 tuần

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Chi phí

20 triệu

Demo chiến lược

Lưu ý: đây là chỉ là file demo, độ dài thực tế của chiến lược marketing gồm từ 50-100 slide.

Quy trình

Ký hợp đồng, thanh toán trước 50%

Nhận thông tin chi tiết về doanh nghiệp

Nghiên cứu thị trường

Xây dựng chiến lược

Trình bày chiến lược

Điều chỉnh theo góp ý của doanh nghiệp

Chốt chiến lược & nghiệm thu

Optimus sẽ lên chiến lược tổng thể, bao gồm tất cả các việc cần làm, chi phí, hiệu quả dự kiến.

Khi triển khai thực tế, doanh nghiệp có thể quyết định thực hiện 1 phần hay toàn bộ chiến lược, tự triển khai hoặc giao Optimus đều được.

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FAQ

HOW WAS WAVE DEVELOPED? HAS IT BEEN TESTED?


WAVE was developed over several years by a team of passionate product designers, engineers, aquatic safety experts, aquatic directors and many lifeguards just like you. To learn more about WAVE and the company behind it please click here.

The system uses proven patent and patent-pending technologies, and has been successfully tested and demonstrated at nearly a hundred pools and lakefronts across the country and on thousands of swimmers.




I'M A RESPONSIBLE GUARD. WHY DO I NEED TO USE WAVE?


Even lifeguards who are well-trained and vigilant can be distracted by noise, heat, humidity, glare, blind spots, boredom, patrons, distortion in the water and more.

A drowning can happen in just seconds. It is typically silent and without noticeable movement making it hard to detect and vulnerable to being missed.
While your facility expects you to be diligent at all times WAVE is there, just in case.




ISN'T WAVE GOING TO ADD TO MY LIST OF RESPONSIBILITIES?


No.

We've intentionally designed WAVE to work in the background to enhance your efforts and not distract you from doing your main job- watching over swimmers.

The Tower makes distribution and retrieval of our wearables so intuitive that even younger swimmers won't need your help getting or returning their Trackers and Goggle Clips.

Other than occasional battery charging, WAVE requires no maintenance. It is really that simple to use.




CAN I SWIM WITH THE STAFF BRACELET ON?


Yes, the bracelet is completely waterproof. However we recommend that it not remain submerged more than 1 meter deep for more than a few minutes.




I HAVE VERY CAPABLE SWIMMERS. DO THEY STILL NEED WEARABLES?


Yes! Drowning can happen to everyone, even experienced swimmers and trained atheletes. That's why it's critical that you strongly encourage all swimmers to wear their WAVE Tracker or Goggle Clips at all times.




MY SWIMMERS NEVER GO UNDERWATER. SHOULD THEY NEED WEARABLES?


Yes! Accidents, such as muscle cramps, slips, falls and head trauma can happen above water and impact a swimmer's safety. For this reason, it's critical that you strongly encourage anyone entering the water to always wear their WAVE Tracker or Goggle Clips.




DO SWIMMERS REALLY WEAR THOSE TRACKERS? DON'T THEY FALL OFF?


We can confidently state that most swimmers forget that they are wearing their Tracker after a minute or so. The Trackers are very lightweight and comfortable to wear, even with goggles or swim caps.

We've worked on the Tracker design for over two years, testing almost 100 versions to arrive at a design that stays on securely during most swimming activities yet can be easily removed when leaving the water or exchanging with other users.

Should a Tracker fall off, it will float, and most swimmers intuitively put the Tracker back on.
It's that simple to use and wear.




WON'T KIDS RESIST WEARING TRACKERS OR INTENTIONALLY CREATE ALERTS?


We've tested our wearables on thousands of swimmers and have learned that most kids who are reluctant to wear Trackers or Goggle Clips quickly discover that, after only a few minutes, wearing one is no big deal. (In fact most swimmers forget they even have one on.)
Our take is that setting off the WAVE alert is no different from setting off a fire alarm and should be treated as such. For those pranksters that intentionally cause an alert, we have found that swift removal from the water corrects that behavior quickly. Lastly, while it might be fun and exciting the first time to set off an alert, most kids will become bored quickly and look for other ways to get into trouble ;)




IS WAVE REPLACE GUARDS OR HOW MANY GUARDS WE HAVE?


No!

WAVE is not designed nor is it ever marketed as a solution to replace responsible human supervision.

We strongly support your profession and believe that every aquatic facility and location should have lifeguards present at all times whether they deploy WAVE or not.




ARE WEARABLES SAFE? WHAT ABOUT THOSE RADIO WAVES?


Yes, very safe. Trackers and Google Clips use very low-power radios that transmit for extremely short durations that last less than the blink of an eye. They are much less powerful than a typical pair of wireless headphones or headsets. For some insightful information about the practical impact of wireless communications on our health, please click here.




DOES SHARING WEARABLES INCREASE THE RISK OF SPREADING GERMS?


Like any shared product, regular cleaning by your facility will reduce the risk of spreading germs. In addition chlorinated water does a very effective job at reducing bacteria and other germs. Learn more in this very informative article from LifeScience.com. Concerning lice, the Harvard School of Public Health stated: “Shared helmets and headphones in schools or recreational settings may rarely and transiently harbor an occasional louse or nit; the effort necessary to effectively inspect and clean these devices, however, is not likely warranted.”




OUR POOL WATER IS CLEAR. WHY DO WE NEED WAVE?


Being able to see swimmers underwater is not the same as knowing if they are at risk.

Most drowning victims simply look like someone playing or relaxing below the surface. In fact drownings have occurred with other swimmers and lifeguards right next to the victim.

Also while your pool's water may be clear, seeing a submerged swimmer can be challenged by glare and distortion which can completely obscure their body.

WAVE dramatically reduces the risk of a victim being missed by alerting you if anyone has been submerged for a dangerous period of time (typically 30s but adjustable by your aquatics director or system administrator).





FAQ

How does Optimus allocate budget and estimate campaign effectiveness?


Optimus will rely on information such as business model, product type, customer segment, the current needs of the business to consult on how to allocate the budget to bring the highest efficiency in terms of sales.Result estimation is calculated based on the average metrics of industry or product, benchmark data from Optimus customers




Is Optimus commited to KPIs?


After 1 month of testing to get historical data, Optimus will rely on it to commit KPIs every month




How do I track the effectiveness of marketing?


Optimus will create an automatically updated daily report, you can view indicators such as cost, interactions, comments, messages... Besides, Optimus will also need you to update the current sales status to evaluate marketing efficiency and have suitable adjustments. Through experience, we have found that the more data is updated, the better the optimization is




When do I need to use the Marketing Strategy service?


You can consider using Marketing Strategy service if: • Your monthly advertising budget is at least 50 milllion VND • You want to advertising on at least 2 marketing channels (Google, Facebook, Instagram, Zalo...)