11 Facebook Advertising Policies: Tips to Avoid a Disabled Account

duyenvan

Mar 2, 2023

2 min read

A sponsored Facebook post for a teeth-whitening product, as an example of ad copy (post in Vietnamese)

To advertise without having your account disabled, you need to understand Facebook advertising policies. Read the notes below carefully and make a note of them to avoid unnecessary mistakes.

1. Before - After images

All "Before - After" images in ads will be restricted because Facebook believes they target personal issues and damage someone's reputation.

2. Revealing and 18+ images

All images or videos containing offensive or excessively revealing content are restricted and cannot be advertised on Facebook.

3. Images infringing brand rights

Ads involving major brands such as Nike, Adidas, Gucci,... are not allowed.

4. Post content containing offensive wording

Facebook's policy on this is currently quite general, so it is impossible to provide a complete list of what counts as offensive wording. We can only share our experience from running ads in many different industries.

Facebook considers the following wording offensive:

References to sensitive body parts: breasts, bust, buttocks
References to weight loss: slimming, fat reduction
References to medical conditions: sexual dysfunction, hemorrhoids
References to sexual topics: sex
...

5. Facebook prohibits violent images

Images featuring guns, ammunition, self-defense products or violent elements are not allowed in ads.

6. Discrimination

Factors that affect discrimination include gender, age, ZIP code,... When running ads, you will no longer be able to filter potential audiences by the factors mentioned above.

7. Wording that makes guarantees

Do not use guarantees or promises such as absolute, 100% complete cure, 100% improvement,...

8. Sensational content

Do not use content or images containing sensational, violent or shocking elements...

9. Non-functioning landing pages or websites

When running ads with a landing page or website attached to attract social media traffic, make sure the landing page or website always functions normally. Avoid crashes or inaccessible pages while ads are running.

10. Tobacco and related products

Facebook is very strict about products related to tobacco, e-cigarettes and similar items because they can harm human health.

11. Incorrect formatting of the word "Facebook"

Facebook will not approve posts that deliberately misspell or abbreviate Facebook as: facebook, fb, FB, Fbook, Facebook,... It should be Facebook with a capital F at the start. Facebook will also restrict posts containing its logo if the images do not comply with its guidelines.

Conclusion

Facebook's advertising policies are constantly being updated. You need to follow them and stay compliant to ensure your advertising and revenue are not affected.

If you do not have the time or staff to keep track, consider Optimus's professional Facebook advertising services. Optimus has experience running ads for many customers across different industries and can advise you on engaging content and effective advertising that still complies with Facebook's rules.