How to Connect Looker Data Studio to Google Analytics 4 (GA4)
You can now use Looker Studio to visualize existing Google Analytics data, customizing it to explore deeper and find more specific insights. In this post, Optimus shows how to connect Looker Studio to GA4.
Step 1: Go to https://lookerstudio.google.com/ and sign in.
Step 2: Select Create >> Data source.
Step 3: Select Google Analytics from the available data sources.
Step 4: Select the account you want to link and click Connect.
Step 5: You can also change or redefine the data structure or model as you wish. You can view all Google Analytics 4 dimensions and metrics under Option. The Type column describes the data type of each metric and dimension. Customize these fields to get the data format you want.
Step 6: Select Create report.
Video guide to connecting Looker Data Studio and Google Analytics 4
Conclusion
We hope these tips make it easy to connect Looker Studio to a Google Analytics data source. If you have trouble creating reports with Looker Studio, contact Optimus for advice and support.
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