5 Best-Performing Google Display Ads Sizes

duyenvan

Sep 10, 2023

2 min read

In this post, Optimus introduces image display ad sizes considered the most effective on Google's network for your reference!

Contents

There are 2 types of ads in display campaigns
1. Image ads
2. Responsive display ads (Responsive Search Ads)
Desktop sizes
Mobile sizes
Best-performing banners (according to Google)

I. There are 2 types of ads in display campaigns

1. Image ads

These ads consist of a single banner with a message promoting your business. When customers click anywhere on the ad, they go to your website.

2. Responsive display ads (Responsive Search Ads)

This is currently GDN's default ad type. It automatically adjusts its size, appearance and format to fit any available ad space or placement on websites in Google's network or other sites such as YouTube and Gmail.

II. Desktop sizes

III. Mobile sizes

IV. Best-performing banners (according to Google)

1. Responsive ads

- These ads automatically adjust their size, appearance and format to fit any available ad space.

- Google optimizes and tests the best placements for your ads. Our job is to improve performance by changing the ad content and images.

https://www.youtube.com/watch?v=v316VftbF3U

How to create responsive ads

2. 300x250 - Medium Rectangle

- Used in the middle of pages to break up text and enable Lightbox or video ad experiences.

3. 336x280 - Large Rectangle

- This format performs very well and should be prioritized when designing for PPC campaigns.

- The drawback is limited ad inventory, as most favor the Medium Rectangle format for its higher performance.

4. 728x900 - Leaderboard

- A GDN ad size that delivers high performance on Google.

5. 300x600 - Large Skyscraper (Half Page)

- Occupies 180,000 pixels on screen.

- Its large size makes it easy to attract users' attention with video or expandable ad formats.

6. 320x100 - Large Mobile banner

Use this size only for mobile delivery

Conclusion

When creating display ads, the correct size is very important and can directly affect performance. Choosing the right size can significantly improve your advertising results.

If you don't have enough time to learn or want to advertise with Google, Optimus offers Google advertising services to help optimize performance and save costs.