How to Control Facebook's AUTOMATICALLY SHOW THE HIGHEST-PERFORMING PHOTOS FIRST Feature
Contents
1. What is Automatically show the highest-performing photos first?
This Facebook feature automatically arranges photos so those with the highest engagement appear first.
2. Benefits of Automatically show the highest-performing photos first
- Attract more attention: By automatically displaying the highest-performing photos first, Facebook helps your ads stand out in users' feeds. This attracts viewers' interest and increases the likelihood of clicks and engagement with your ads.
- Optimize ad performance: By automatically identifying the best-performing photos, Facebook helps optimize your ads. Showing the photos with the most engagement increases the chances of likes, comments, shares and other interactions, improving performance and meeting your ad optimization objectives.
- Save time and effort: Instead of manually selecting and arranging photos, this feature helps optimize your ads automatically with little time and effort. Simply upload your photos, and Facebook will arrange them to show the highest-performing ones first.
3. When to use this feature and when to avoid it
- When to avoid it: Suppose your ad requires a fixed order, such as 4 images forming one picture. You have arranged and selected the best photos to go first, but when the ad appears, the order is scrambled. How can you ensure the images appear as intended?
How to fix it: In Ads >> Ad creative >> Turn off Automatically show the highest-performing photos first
- When to use it: For carousel ads, if you do not yet know which card will perform best, try selecting ‘Automatically show the highest-performing photos first.’ Facebook identifies the best-performing card based on CPA and moves it to the first position shown to new users.
According to Facebook, you should try enabling this option for carousel ads. You may be surprised by improvements such as a 20% lower CPM.
Facebook's ‘Automatically show the highest-performing photos first’ feature can help attract users' attention and engagement effectively while saving time. However, it also has drawbacks, such as favoring certain banners, limiting control over display order and placement performance, and depending on past engagement. Understanding and weighing these drawbacks helps you use the feature effectively in line with your advertising goals.
If you want to explore advertising issues in more depth, consider the Facebook advertising services from Optimus. We continually research and apply new ways to optimize your ads.
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