Extensions (Sitelink Extensions) in Google Ads
In this post, Optimus lists Google Ads extensions and explains how to use them to improve ad CTR and reach more users at no extra cost.
Contents
1. Sitelink extensions
Sitelink extensions display other sections of your website, subcategories or new products, or highlight specific discounts and promotions.
Note: When setting them up, do not skip the additional description lines, which help improve sitelink performance.
The higher an ad's CTR, the more fully it displays all 4 sitelinks and descriptions. Taking up more space on Google also attracts users' attention.
2. Callout extensions
Callout extensions expand your ads with offers, promotions, discounts, unique selling points, and features and benefits of your products and store.
This extension is usually less prominent, but you can use it to save space in your extensions or highlight things without a landing page, such as delivery or support details.
Pay attention to the content and amount of information shown to customers. Google allows 2 descriptions to appear at once. If those 2 descriptions appear alongside callouts, information can be repeated and the ad can become too long for customers to want to read.
3. Promotion extensions
Running a promotion and want more users to know about it? Make your ad stand out by sharing your message, promotions and discounts directly in Google search results. For example, see JCPenney's 25% Easter promotion below.
4. Price extensions
This extension displays product prices to help shoppers choose the best offer for a specific product.
5. Call extensions
This extension lets users call you directly. It builds trust and helps them get support quickly when they need to contact your business right away.
6. Structured snippet extensions
Structured snippet extensions add information about products and product categories. You can choose one of 13 categories provided by Google and enter the values you consider appropriate.
7. Location extensions
This extension directs customers to your business address shown on Google Maps. To add a location extension, however, you need to link a Google Business account.
8. App extensions
App extensions support businesses that have developed or are developing their own apps. They direct users to the App Store or Google Play to install the business's app.
9. Message extensions
Message extensions let searchers who see an ad send the business a message from their mobile phone to book an appointment, ask about the store and products, request a service, get a quote and more.
10. Automated extensions
Custom extensions are more commonly used. If you want to try extensions, these are the 3 best automated extensions Google offers advertisers.
How to enable automated extensions:
Go to "Ads & extensions" >> "Automated extensions" tab >> "Advanced options".
Select the first option: "Use all automated extensions that typically improve ad performance" and click "Done".
How to turn off automated extensions:
Go to the same menu as in the previous section (Ads & extensions > Automated extensions > Advanced options) and select the second option ("Turn off specific automated extensions").
After you click it, a list of different automated extension types will appear. Select the ones you want to turn off and click "Done".
11. Lead form extensions
This extension helps you generate leads by letting users submit their information through a form directly in your ad.
How to set up lead form extensions:
Go to Extensions >> Select Lead form >> Fill in and customize the information in the Lead form section
12. Google Ads image extensions
This extension only appears after you have been running ads for some time (at least 90 days). Images enhance ads by visually highlighting products or services.
How to set up image extensions:
Step 1: Go to Ads & Assets >> Assets >> Create Assets
Step 2: Select Image >> Add Image
Conclusion
This post has covered the Sitelink Extensions you can use to optimize your Google ads. Knowing how to use and combine these extensions helps your ads provide complete information, attract more attention and deliver the best possible results!
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