Meta Launches New AI-Powered Advertising Features
These features are being tested by Meta in early 2023 with a small group of advertisers. AI advertising options will be rolled out at scale in the coming year, 2024.
With increasing competition from rivals such as TikTok and growing creative fatigue in the advertising industry under pressure to constantly produce new ads, Meta is introducing new AI advertising features to improve creativity and productivity for advertisers on its platforms.
3 new AI advertising features include Background Generation, Image Expansion and Text Variations:
1. (background generation): Lets advertisers automatically generate multiple backgrounds to complement their product images.
2. (image expansion): Flexibly adjusts image sizes to suit different ad formats, such as Facebook Feed or Instagram Stories.
3. (text variations): Creates multiple versions of ad copy from the original text. AI highlights product features and suggests text to better reach the target audience.
Benefits of these new AI advertising features:
- Saves time (5 or more hours of creative work).
- Helps improve campaign performance by enabling faster creation of more ad variations.
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Source: Meta
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