Google Compiles the Top 100 Most-Searched Products of 2023
Google has compiled Holiday 100, a list of the 100 most-searched products on the platform this year. You can also explore product trends, prices and popularity.
This is a useful overview of the season's key trends, as well as a market research guide for retailers considering what to highlight in their holiday promotions.
The most-searched categories on Google
- Electronics: When you think of "electronics," you probably think of items such as TVs, phones and smartwatches. Among the most-searched electronics are nut milk makers, mini ice makers, eye massagers, neck fans and smart bird feeders.
- Health & Fitness: Items include Cadence pill cases, Harry's razors, Starface Hydro-Stars, Yeti coolers and Stanley tumblers. Customers also search for self-care items such as green tea deep-cleansing masks and aromatherapy masks.
- Home & Garden: Travel luggage has sold well this year as the brand continues to grow in popularity among both frequent and first-time travelers. Travelers also search for useful items such as airline-approved pet carriers and compression packing cubes. For the home, they are looking for items such as Herman Miller chairs and KitchenAid stand mixers.
- Apparel & Accessories: Items include Sorel boots, anorak jackets, Carhartt beanies, Seiko watches and folding aviator glasses.
- Games & Electronics: Items include Squishmallows, Pokemon trading cards, puzzle vases, reverse coloring books and instant cameras.
- Makeup: Items include hair clips, Mielle rosemary mint scalp and hair oil, K18 hair masks, La Roche-Posay hand cream and Rare Beauty liquid blush.
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Source: Google
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